Capri Sun:
Pouch Panic Pallet
Capri Sun fans everywhere lost their cool (rightly so) when rumors spread about Capri Sun discontinuing their iconic pouches.
To address the pouch panic, we simply gave the people what they asked for: a BIG reassurance that pouches are here to STAY.
*collective millennial sigh of relief*
Introducing the Pouch Pallet—a massive pallet of 3,800+ pouches, available for purchase exclusively at Walmart.
In under 24 hours, we addressed the pouch rumors, rolled out the Pouch Pallets in partnership with Walmart, and got some big results:
500+ earned
media placements
1.7 billion+ impressions
sold out pallet in under 3 hours
Check out some of the earned media placements below: