Famous Footwear:
Launch & Brand Refresh
We rebranded and redefined what it means to be Famous, and infused that “Famous Feeling” across all mediums with a new look, a new attitude, and a new platform: Feel A Little Famous.
We launched the campaign during back to school season when new shoes are top of mind.
Back to school: TV / OLV
Social
Simultaneously, Famous Footwear opened a flagship store in NYC’s Herald Square, and we helped concept and design elements of the store to bring that “Famous Feeling” to life.
Spring: TV/OLV
