The Dusable Museum:
Rebrand

The renowned Black History Museum and Education Center in Chicago wanted to celebrate their new name (formerly The DuSable African American History Museum) with fresh, bold branding that communicated the vibrancy, power and importance of Black History in America.

Using a vibrant, purposeful color palette, iconography and patterns, we created a visual identity that encapsulates the museum’s core value: the celebration of Black Excellence.

🏆 The Gail Awards 2023: Silver, Branding
🏆 PCC Golden Trumpet Awards 2023: Gold, Branding