Rubbermaid Duralite:
Tuesday Night Cooking Club
Hot take: Tuesdays are worse than Mondays. All your leftovers from the weekend have gone rancid, and now you have to figure out your meals for the rest of the week.
With Rubbermaid DuraLite Bakeware, weeknight cooking can be easy, versatile, and - dare we say - fun. It's the only bakeware that's chip-resistant, microwave-safe, freezer-safe, and can handle high heat.
So let’s slap on something cozy, put on some good tunes, and find ways to upgrade our go-to weeknight dinners. Welcome to Tuesday Night Cooking Club!
With the help of novice chef Katherine Schwarzenegger and a team of influencers, we launched Tuesday Night Cooking Club Instagram live streams every Tuesday with easy weeknight recipes from our TNCC cookbook.
I created a logo, color palette, and branding system assets for the Tuesday Night Cooking Club program that we applied across all communications. The most fun part was designing the 12 recipe cookbook and art directing the photoshoot. I loved working with our insanely talented photographer Doaa Elkady to find the right colors, textures, and layouts to make this cookbook feel fun and fresh.
To garner media attention around our livestream program, we sent mailers that included our TNCC cookbook along with other cozy TNCC swag.
Through themed recipes, we demonstrated Duralite's versatility and offered a variety of cuisines.
With each recipe we also included a theme-specific Spotify playlist curated by our recipe creators.
BIG big thanks to the extremely talented Doaa Elkady for her stunning photography!
