Wasa: social
It’s a crispbread, not a cracker!
Wasa is a traditional Scandinavian crispbread - twice as big and twice as crunchy as a cracker. Our social strategy began with pinpointing our target audience and their daily routines. We then seamlessly integrated Wasa into everyday snacking and meal occasions, elevating a simple crispbread by showcasing it with gourmet toppings at culturally significant moments.
Despite a modest budget and limited resources, our small but mighty team pulls out all the stops to create beautiful engaging social content every month.
We also handle the photography for all new recipes featured on Wasa’s website. I’ve really enjoyed the opportunity to try my hand at some food styling and experiment with various props and textures to bring these recipes to life!
